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Whitewater Ski Resort to Become Second Canadian Resort to Join the Powder Alliance Pass Program

Ski Area Management Magazine’s 2014 Best Season Pass Program Just Got Better  Nelson, BC

powder alliance logoWhitewater Ski Resort is excited to announce it will be joining the Powder Alliance pass program for the 2015-2016 winter season. Recently awarded “2014’s Best Season Pass Program” by Ski Area Management magazine, the Powder Alliance provides unrestricted passholders three (3) free days at each of the member resorts located all throughout western North America. In addition, there are various special offers on lodging, rentals, buddy tickets and more.  Whitewater passholders simply show their unrestricted 2015/16 season pass and photo ID at any of the thirteen member resorts to receive their free skiing benefits. This means that, new for this season, Whitewater passholders will be eligible for up to 39 free ski tickets, a value of over $2500.  Note that some restrictions apply and all tickets must be used in the same season as the accompanying pass.  

The Powder Alliance began in 2013 when six resorts developed the concept of bringing together specialty resorts to provide access to some of the best powder stashes in the United States. By the time the program was ready to launch it had already grown to eleven resorts and last year they branched internationally with its first Canadian resort Silver Star Mountain Resort.  Whitewater will be the second Canadian resort invited to join.

“Whitewater is so thrilled to be able extend this incredible perk to our loyal passholders for this upcoming winter,” says Rebeckah Hornung, Whitewaters’ Sales & Marketing Director.  “There is no better way to celebrate our 40th anniversary than by giving our passholders thirteen other resorts to explore! The large member base of the program will provide our passholders with the option to ski November all the way until May and at resorts as close as Schweitzer and Silver Star, all for no extra cost!”.  

The perk for passholders is not the only reason Whitewater is excited to join the Powder Alliance.  Promoting free skiing at Whitewater to passholders of the thirteen other member resorts will drive more visitors to the area during the winter months.  This effort is supported by the Spokane Shuttle which is operated by Queen City Shuttle and subsidized by Whitewater, Nelson Kootenay Lake Tourism and Tourism Rossland to provide a consistent shuttle service seven days a week during the winter months. 

For more information on the Powder Alliance, including a complete list of participating resorts and applicable restrictions, visit www.powderalliance.com.   ________________________________________

ABOUT WHITEWATER SKI RESORT Located along Canada’s famous Powder Highway, just a short drive from the counter-culture city of Nelson, British Columbia, lays Whitewater Ski Resort.  Quietly legendary, Whitewater is hard to describe to those who have not had the privilege to experience its true authenticity and abundance of snow.  Over 12 meters (40 feet) of snow falls each season on 2044 vertical feet of uncrowded slopes of family-friendly groomers, remarkable steeps, top of the line tree-skiing, and endless backcountry. These elements combined create one of the only resorts in the world where you still have friends on a powder day.  Some come for the legendary skiing, and some come for the legendary food.  Whitewater serves up proper Kootenay hospitality with its internationally acclaimed menu that has inspired three National Best Selling cookbooks.  Whitewater. Pure, simple and real…DEEP.   skiwhitewater.com Follow us: Facebook  Twitter  Instagram  YouTube  Google+ ________________________________________

Media Contacts

Kirk Jensen, General Manager / 1-250-354-4944 / cell 1-250-509-1405 /

Rebeckah Hornung, Sales & Marketing Director / 1-250-354-4944 / cell 1-250-509-1403 /

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